Tuesday, December 8, 2009

The Long and Winding Road ends in "Branson" Rather than "Bust"...or "It's Good to be the Sir"

OK...so we know a lot of people have waited with fingers crossed for a long time to find out if we got a hold of Sir Richard Branson. And the answer is....



Yes! Richard found out about our adventure and we were also able to contact him through his personal email address that we had obtained as part of the whole odyssey. We emailed back and forth a few times and he set us up with meetings with his New York office.



As with Richard himself, everyone there was a class act. And we're not just saying that because we're interested in working with them. We would say that to you in the back room of a cocktail party. Seriously. Invite us to one and take us in the back. See what happens.



So, the main objective was to obtain contact with Richard Branson. Main mission accomplished. The secondary objective was to partner with Virgin on our still-secret business plan. And that's where the "it's good to be the Sir" comes in. While we had great meetings with Virgin, ultimately they consider ideas that would be reasonably expected to be at $200 million in revenue by the third year. Let's face it...we're good, but we're not that good. We'd love make it to $200 million in year three of the project, but really we had projected it out to $195 million....just missed it! Man, it must be nice to consider only projects that bring in that kind of money.



So...mission not accomplished for the second objective. However, the door was left open for a future partnership as part of one of the industries they are looking at. That's all we'll say about it for now, but maybe they'll be a future posting...all because of the principles of Branson or Bust.



One final note to Sir Richard. Thanks, indirectly, for the wild ride and a great adventure. And thanks, also indirectly, for an interesting airport experience (some folks at Virgin Atlantic caught wind of our antics as we asked to film/interview some of their employees. They politely declined so we did not film anything. Apparently security wasn't as convinced. That led to a nice parting strip-search at the airport. Good times.)



And one final note. We have our next adventure in mind and tentatively lined up for the Spring. Different target, different idea, similar adventure. Stay tuned....